Privacy policy
1. Introduction
We are committed to protecting your privacy and handling your data transparently and securely. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use our website, services, or app.
2. Data Controller
The data controller for the UK is:
- Business Name: LFDY UK Ltd.
- Address: 27 Old Gloucester Street, London, WC1N 3AX
- Support Email: support@livefastdieyoung.uk
- VAT Number: GB443659179
Our appointed external Data Protection Officer is DataGuard GmbH, a company based in Germany, specializing in data privacy and compliance.
DataGuard GmbH
Dachauer Straße 65, 80335 München, Germany
Website: www.dataguard.de
3. What Data We Collect
We may collect personal data, such as:
- Your name, address, email address, phone number, and payment details
- Browsing behavior on our site (via cookies and analytics tools)
- Preferences and purchase history
4. How We Use Your Data
We use your personal data to:
- Process your orders and deliver products
- Communicate with you about your orders or account
- Provide customer support
- Analyze and improve our website, products, and services
- For marketing and promotional purposes, with your consent
5. Legal Basis for Processing
The legal basis for processing your data may include:
- Contractual necessity: To fulfill your orders and provide customer service
- Consent: For marketing, cookies, and any data collection beyond what's necessary for service delivery
- Legitimate interests: To improve our services, prevent fraud, and secure our platform
- Legal obligations: To comply with applicable laws and regulations
6. Data Sharing and Transfer
We do not sell your personal data. However, we may share your data with:
- Service providers for processing payments, delivery, analytics, and marketing services
- Authorities or law enforcement agencies, if required by law
- Partners for joint marketing campaigns, with your consent
7. International Transfers
We may transfer your data to service providers outside the UK and the European Economic Area (EEA). When we do so, we ensure appropriate safeguards are in place, such as standard contractual clauses or certification under recognized international privacy standards.
8. Retention Period
We retain your data for as long as necessary to:
- Fulfill the purposes for which it was collected
- Comply with legal obligations
- Resolve disputes or enforce agreements
9. Your Rights
You have the following rights regarding your personal data:
- Access: You can request a copy of your data
- Rectification: You can ask us to correct inaccurate data
- Erasure: You can request the deletion of your data under certain conditions
- Restriction: You can request the restriction of processing under certain conditions
- Objection: You can object to the processing of your data
- Data portability: You can request to transfer your data to another service provider
- Withdraw consent: You can withdraw your consent at any time for processing based on consent
To exercise any of these rights, contact us at support@livefastdieyoung.uk.
10. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance user experience and improve site performance. Cookies are small text files stored on your device that help us recognize your browser and remember your preferences.
We use Usercentrics as our Consent Management Platform (CMP) to manage and store user consents regarding cookies and tracking technologies. Usercentrics ensures that no cookies are set unless you have provided your explicit consent (where required by law). You can adjust your cookie preferences at any time by using the settings provided in the Usercentrics consent banner.
Information on Cookies Used:
| Name | Provider | Storage Duration (Days) | Purpose | Legal Basis |
|---|---|---|---|---|
| _kla_id | Klaviyo Inc. | 730 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| __zlcmid | Zendesk | 365 | Stores the visitor's ID to authenticate the Zendesk chat widget | Art. 6 (1)(a) GDPR |
| _fbp | Facebook Ireland Ltd. | 90 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _ga | Google Ireland Ltd. | 730 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _gat | Google Ireland Ltd. | 730 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _gcl_au | Google Ireland Ltd. | 90 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _gid | Google Ireland Ltd. | 1 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _hjIncludedInSessionSample | Hotjar | <1 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _hjAbsoluteSessionInProgress | Hotjar | <1 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _hjIncludedInPageviewSample | Hotjar | <1 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _hjid | Hotjar | <1 | Analysis of user behavior | Art. 6 (1)(a) GDPR |
| _landing_page | Shopify | 14 | Tracking landing pages | Art. 6 (1)(a) GDPR |
| _orig_referrer | Shopify | 14 | Tracking landing pages | Art. 6 (1)(a) GDPR |
| _s | Shopify | <1 | Shopify analytics | Art. 6 (1)(a) GDPR |
| _shg_session_id | Shogun | <1 | Session ID for shop functionalities | Art. 6 (1)(f) GDPR |
| _shg_user_id | Shogun | 1825 | Session ID for shop functionalities | Art. 6 (1)(f) GDPR |
| _shopify_country | Shopify | 0 | Used in connection with checkout | Art. 6 (1)(f) GDPR |
| _shopify_d | Shopify | Session | Shopify analytics | Art. 6 (1)(a) GDPR |
| _shopify_evids | Shopify | Session | Shopify analytics | Art. 6 (1)(a) GDPR |
| _shopify_m | Shopify | 365 | Used to manage customer privacy settings | Art. 6 (1)(f) GDPR |
| _shopify_s | Shopify | <1 | Shopify analytics | Art. 6 (1)(a) GDPR |
| _shopify_sa_p | Shopify | <1 | Shopify analytics regarding marketing & recommendations | Art. 6 (1)(a) GDPR |
| _shopify_sa_t | Shopify | <1 | Shopify analytics regarding marketing & recommendations | Art. 6 (1)(a) GDPR |
| _shopify_tm | Shopify | <1 | Used to manage customer privacy settings | Art. 6 (1)(f) GDPR |
| _shopify_tw | Shopify | 14 | Used to manage customer privacy settings | Art. 6 (1)(f) GDPR |
| _shopify_y | Shopify | 365 | Shopify analytics | Art. 6 (1)(a) GDPR |
| _tracking_consent | Shopify | 365 | Tracking preferences | Art. 6 (1)(f) GDPR |
| _y | Shopify | 365 | Shopify analytics | Art. 6 (1)(a) GDPR |
| cart_currency | Shopify | 14 | Used in connection with the cart | Art. 6 (1)(f) GDPR |
| cart_sig | Shopify | 14 | Used in connection with checkout | Art. 6 (1)(f) GDPR |
| cookieconsent_preferences_disabled | Live Fast Die Young | 365 | Used to manage customer privacy settings | Art. 6 (1)(f) GDPR |
| cookieconsent_status | Live Fast Die Young | 365 | Used to manage customer privacy settings | Art. 6 (1)(f) GDPR |
| locale_bar_accepted | Shopify | Session | Used for currency setting | Art. 6 (1)(f) GDPR |
| secure_customer_sig | Shopify | 365 | Used in connection with customer login | Art. 6 (1)(f) GDPR |
| shopify_pay_redirect | Shopify | <1 | Used in connection with checkout | Art. 6 (1)(f) GDPR |
The data collected through the use of cookies is pseudonymized by technical precautions. Therefore, assigning the data to the calling user is no longer possible. The data is not stored together with other personal data of the users.
The user data collected through technically necessary cookies is not used to create user profiles.
11. Legal Basis for Data Processing
The legal basis for processing personal data using technically unnecessary cookies is Art. 6 (1)(a) GDPR.
The legal basis for processing personal data using technically necessary cookies is Art. 6 (1)(f) GDPR.
12. Duration of Storage, Objection, and Elimination
Cookies are stored on the user’s computer and transmitted to our website. As a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, not all functions of the website may be fully usable.
If you use a Safari browser version 12.1 or later, cookies will automatically be deleted after seven days. This also applies to opt-out cookies that prevent tracking measures.
13. Updates to the Privacy Policy
We regularly review and update this Privacy Policy to ensure it accurately reflects how we process your personal data and complies with relevant data protection laws. The latest version will always be available on our website. This Privacy Policy was last updated in October 2024.
