News

Over the last few years we have been working on opening a store in Paris. Take part in the journey from visiting the store, first set backs, shooting the collection and everything around it.

Over the past months we've been working on bringing our new winter collection to life. Take a look behind the scenes as we share the creative process – from styling sessions with Veneda Carter to shooting on the streets of New York City.

Right before the Paris opening we sent a small team to America for two missions: the Black Friday photo shoot & ComplexCon Las Vegas.

Take a look behind the scenes of our new Performance Capsule and how we linked up with Ben Whittaker in the iconic Gym "Die Ritze" in Hamburg.

Starting off the second quater with the Summer Basics shoot in LA, celebrating 13 years LFDY in Düsseldorf, getting active in London with BXKS & Converse and the Baba Angora charity brunch in Berlin.

The Live Fast College campaign features key elements of the brands past, present and future, with a reworked classic and new colorways.

The Bulldog capsule collection unites LFDY and „The Bulldog“, the oldest coffee shop in Amsterdam.

The Live Fast Performance Capsule features 35 new styles, including functional fabrics, reflective details and rain proof jackets.

The new capsule features over 20 new Performance pieces, including track pants, running shorts, jackets, and more – engineered with technical fabrics and functional designs to support movement, training, and high-performance wear.

As the first german streetwear brand at ComplexCon, we're dropping two limited pieces.

For our new Winter Collection we teamed up with Rapper Jim Jones. The Hip Hop legend from Harlem, New York City, visited us at our headquarter to take part in creating our latest collection.

The Black Friday Drop features over 20 new products with rhinestone details, vintage washes and knits. Download the LFDY App to get an exclusive discount on the Black Friday Drop during Early Access.

We're dropping new Store Exclusive Products for our Dusseldorf and Cologne store, each available only at its respective store. Discover hoodies, tees and beanies featuring iconic prints we've brought back from the archives. Stop by our Dusseldorf and Cologne Store to secure yours – limited quantities available.

We flew out to Mexico to shoot the latest collection – over 100 new pieces, including Rivet Tees, Boxy Jerseys, Cargo Shorts, Flannel Shirts and much more.

Celebrate our new store with us in Paris – Ici c'est LFDY. We joined forces with Undercover to tear up the Palais de Tokyo, with live performances by La Mano and JRK 19.

To celebrate the opening of our 8th store in Paris, we’re dropping 3 pieces as an homage to our next chapter.

On Sunday, Aug. 10, we hosted the LFDY 1vs1 Tournament at our basketball court in Düsseldorf. The energy was high, the games were intense, and the community showed up strong.

We teamed up with New Era to create our first-ever collaboration on the 59FIFTY Low Profile Cap.

The new LFDY Winter Collection is setting the tone for the cold season. With reflective details, dark colors and the iconic LFDY Camo Pattern, the new Winter Collection comes with a wide variation of new styles & materials.

We’re taking over Düsseldorf for a full-day experience of football, music, and culture – featuring the €10.000 LFDY Street Cup with celebrity team heads including Thizzy52, Kevin Kurányi and Daniel Slump, plus an exclusive after-match party with a live performance by Shindy.

The new Summer Basics Collection, styled by Veneda Carter, features a wide range of bold and fresh seasonal colors alongside reimagined LFDY classics. Staple pieces like hoodies, tees, joggers, and shorts are updated with bold new colorways and seasonal tones.

The new Winter Collection styled by Veneda Carter features a wide variety of new styles, as well as reinvented classics.

The Spring 2025 Collection introduces over 80 new styles including Tees, Shirts, Jerseys, Shorts and Denims.

The new capsule features over 30 new Fall pieces with knitwear, sweat sets, teddy jackets and a down jacket to set you up for the change of seasons.

The new Basics feature the iconic Live Fast Helvetica Print on reworked LFDY silhouettes and vintage washes.

LFDY presents Metro Boomin for our Main Event 2024. The first LFDY Event of its kind, features world-renowned producer Metro Boomin as well as hiphop DJ's like DJ CRUZ and Frizzo.

Join us at our Amsterdem store for an exclusive event and preview of our new capsule collection in collaboration with "The Bulldog".

Celebrate the release of the new Winter Collection with us at our flagship stores in Amsterdam and London.

The LFDY Spring collection "Hit & Run" reflects the fast paced movement of the graffiti scene.

The new Spring Collection brings together new styles alongside reimagined LFDY classics. Alongside staples, it introduces bold new graphics inspired by dealership and real estate advertising. New seasonal colorways, a split-graphic zip and a new College Hooded complete the collection.

The new Summer Collection brings a new mix of seasonal styles and reworked LFDY essentials. Core staples like tees, longsleeves, hoodies, zip-ups, shorts, denims, track sets, and accessories return with updated fits, bold new prints, and summer-ready styles.

The Live Fast Travel Kit features 19 new essential luggage pieces. Travel light with the backpacks, weekender and totebags, made out of durable fabric outer.

We flew out to Rio de Janeiro to shoot the new summer collection in the streets of the Favelas.

We're introducing two new colorways of our Boxy Knit Jacket. Now available in Bordeaux and Dark Melange – alongside the recently restocked Navy version. The Boxy Knit Jacket comes with logo detailing on both front and back.

We teamed up with New Era to create our first-ever collaboration on the 59FIFTY Low Profile Cap.